Tuesday, May 24, 2005
Back to America's #1 party girl, the legitimization of Paris Hilton never ceases to amaze me. It makes little difference that she behaves like trailer park trash, or that her mind is vacuous, or that she has appeared in a raunchy porn video. She continues to land mainstream spokesperson and acting roles. There is a reason for this, of course, but I'll get to that in a minute.
Ms. Hilton's most recent "star" turn is for a new sandwich for Carl's Jr. fast food chain. Like her latest theatrical film appearance in "House of Wax," those that hired her have done so solely for the publicity value. (Did you really think it was her acting ability?) This is buzz for buzz's sake...period.
Still, the Carl's Jr. role has precipitated unforeseen interest from the Parent's Television Council, which intends to mobilize a million people to protest the scantily clad Ms. Hilton in the fast food chain's ads. I wonder whether this will translate into burger sales? It doesn't really matter. Who ever heard of House of Wax or Carl's Jr. before Paris?
Posted by Peter Himler at 11:20 AM