Yesterday was the official start of Social Media Week, which this year expanded from one city (New York) to a six-city extravaganza of pundits and prophets extolling the personal and professional promise of this media, marketing and communications juggernaut.With its hundreds of events -- 80 alone in the Big Apple -- this cornucopia of compelling content and characters would not be complete without the obligatory launch party. So here I was at Elizabeth on Elizabeth Street somewhere between Soho and Nolita. SMWNYC's lead organizer Toby Daniels secured three sponsors -- Meebo, Pepsi and Diageo -- to ensure that the hors d'oeuvres and alcohol continually refreshed.
I had my digital audio recorder with me and did my best to grab some sound bites from those I knew or recognized. Click on the names for the audio amidst the digital din:- Toby Daniels (@tobyd), Social Media Week's organizer, provides the hot and skinny.
- SocialVibe founder Joe Marchese (@joemarchese), just in from CA, joined by Deep Focus's Ian Schafer (@ischafer), give their perspectives on the evening (and week's) festivities, including their sold-out Thursday panel, "Is the Future F#cked?"
- 360i's sr. director of emerging media and innovation (and Social Media Insider columnist) David Berkowitz (@dberkowitz) on his company's acquisition by Dentsu and his latest column on Gowana vs. FourSquare (and all others).
- Social Media Club co-founder Howard Greenstein (@howardgr) on this week's events and his club's role therein.
- PR Newser editor Joe Ciarallo (@JoeCiarallo) on this week's events, including MediaBistro's sold-out Tweet-up tonight, and which marketing discipline will own social media going forward.
- Sawhorse Media chief Greg Gallant (@gregory) on the most current stats for his Shorty Awards for which voting on the finalists has commenced.
- PepsiCo's Global Director of Digital and Social Media Bonin Bough (@boughb) on how to measure his company's pathbreaking social media campaign, the Pepsi Refresh Project.
- A snippet of Toby Daniels' formal welcoming remarks.
- And much to her likely relief, Just an Online Minute's indefatigable Kelly Samardak's (@socialmedium) comments are virtually inaudible due to the party noise. (You'll just have to trust me that she didn't disappoint.)
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