|Senators Schumer and Reid|
To lead this new initiative, Skin-of-his-teeth Senate Majority Leader Harry Reid anointed New York's senior Senator Chuck Schumer who knows a thing or two about making the most of the media filter.
No Fortune Cookie in Here
Back to the Senate Democrats' announcement of a new coordinated PR initiaitive. Here's what Harry Reid said in announcing the initiative:
"I have given serious thought to how our caucus can best address this and the many other challenges our country will face in the next two years and beyond. If I am fortunate enough to serve again as your Leader, one of my first priorities will be to strengthen our strategic operations."He went on to provide further justification of the effort to mend negative perceptions:
"To do so, we must better integrate our legislative and message-crafting functions into a central, coordinated nucleus managing policy, press and politics. That starts with uniting the Democratic Policy Committee and the Senate Democratic Communications Center into a joint operation."Ya think?! It's about time the hapless Dems took a page from the unified Party of No to calibrate and coordinate their communications.
In thinking about the possible narratives, the obstructionist anti-American GOP certainly has provided the Dems with fodder galore to fire up their base. Still, I wonder which Democrat had the lame-brained idea to make a news proclamation about plans to start a PR campaign??? Does Senator Reid really believe that this kind of "news" will win the hearts of minds of the American people?
I suppose Beltway insiders who've been frustrated by President Obama's loss of his mojo will welcome this, but that's about it. Harry, take a page from Nike, and "just do it!" Also, you might take another page from the GOP and just don't talk about it.