In fact, I remember trying to garner his affections at the end of the last millennium for my search engine client Northern Light, which arguably did a better job at producing relevant result rankings than that funny-sounding company out of Mountain View, CA -- the subject of today's post.
Today we awake to an audacious post (i.e., Google-planted story) in which Mr. Sullivan breaks the boffo allegation by Google that Microsoft's ascendant search engine Bing is stealing its organic results. (Thank God it's not stealing Google's paid results.)
Microsoft offered Danny this non-denial denial:
"As you might imagine, we use multiple signals and approaches when we think about ranking, but like the rest of the players in this industry, we’re not going to go deep and detailed in how we do it. Clearly, the overarching goal is to do a better job determining the intent of the search, so we can guess at the best and most relevant answer to a given query."
|Search Influencer Sullivan|
"By now, you may have read Danny Sullivan’s recent post: “Google: Bing is Cheating, Copying Our Search Results” and heard Microsoft’s response, “We do not copy Google's results.” However you define copying, the bottom line is, these Bing results came directly from Google."Typically Google doesn't use "influencers" like Sullivan to do its bidding. Its blogs have the capacity to unilaterally make news. But in this case, Google apparently felt it had such incontrovertible evidence, why not roll the dice and let Danny have the first shot at it?
In a nutshell, Google set Bing up, and Bing took the bait. We clearly have not heard the end of the MS-Google rivalry, though I do wonder how Microsoft can explain its way out of this one. Spam, anyone?
|"The Sting" (1973)|
What? You haven't noticed all the pot shots Google has been taking of late by all those Facebook aficionados? Some might even opine that this bad kharma hastened the recent change atop the online advertising juggernaut.
While I remain extremely bullish on Facebook, especially as a data-rich advertising platform, Google Search still holds significant resonance for me and countless others. Today's shot across Bing's bow could very well help the search engine's tarnished reputation.