I thus missed the first of the four sessions I hoped to attend. It featured Karin Klein, Bloomberg LP's head of biz dev. Oh well. It wasn't really of primary interest to the PR-minded readers of this blog anyway.
Dorie's session was titled "How to (Mostly) Control Your Online Reputation." She opened with a slide with some practical advice, and then proceeded to run through a litany of examples that were familiar to anyone following such things.
to call banking one's "reputation capital" for a rainy day. One case in point was Taco Bell whose "well" of Twitter and Facebook friends and followers helped shield the QSR from potentially reputation-ruining ruminations of selling "mystery meat".
I was able to catch up with Dorie after her session. Here's the audio clip. (RT: 5:41) Her full preso is here. (RT: 38 mins, volume boost req.)
|FH's Joshua Micah-Ross|
|Winchester's Mystery House|
|Social Media Architecture Goals|
|Dachis Group's Peter Kim Works His Magic|
Next up was the always insightful and affable Peter Kim, chief strategy officer for the Dachis Group out of Austin. Peter's talk was titled "Social Media Mythbusters" for which he honed in on three myths:
- Fail Fast
- Customers in Control
- Brands Don't Need Facebook or Twitter Strategy
I did grab sound sound with Peter following his session. Here's the clip. (RT: 6:02). And here the audio from the full session. (RT: 33 mins, volume boost needed)
All in all, Web 2.0 Expo New York provided a most worthwhile visit for this blogger. But I've come to expect nothing less from the team at O'Reilly Media.